GenArt Fresh Faces in Fashion NYC S/S 2013 Presented by Moroccanoil
Designer Bio: Gretchen Jones
Although Gretchen Jones now calls Brooklyn, New York home, she has never lost touch with her rural, Western roots. At her collections core is a respect for nature and a social and environmental consciousness. Through her work she maintains a connection with the rustic and artisanal, by working primarily with natural materials, such as leather, silk, wool, linen, bamboo, and organic cotton. The collection is entirely produced domestically, and aligned with the Save the Garment Center, a New York City based organization that supports local craftspeople and ethical business practices. Jones focuses on the symbiotic relationships between fashion, art, music, literature, architecture and nature, while the American South West touches and colors all her work. Her collections infuse an earthy Americana with a lingering 1970’s romanticism through subtle color and print combinations and silhouettes.