Designer Ellis Yu’s launch of 71 STANTON for Pre-Fall 2011 is nothing short of a life-long dream. She’s dreamt of fashion and clothing since her weekly movie nights with her mom as a little girl watching classic films such as “My Fair Lady” and “Roman Holiday.” 71 STANTON is a name rooted in personal history for Ellis, the year she was born and the city in Orange County, CA where she lived after moving to the US in 1994. Firmly grounded by her knowledge and background in manufacturing and production, Ellis started to craft her launch for 71 STANTON. The Pre-Fall 2011 debut collection perfectly showcases Ellis’ vision for the brand. 71 STANTON is a blend of the easiness of California style with a continental sophistication. The collection demonstrates this concept by using casual fabrics such as jersey and melding it with silk chiffon. The results beautifully create a light layering effect that could be worn by any modern woman.
Gen Art showcased 71 STANTON’s runway debut, October 22nd, during the Fresh Faces in Fashion Show presented by Moroccanoil.
Actress and co-founder of MyFDB.com, Zoe Saldana, was our host for the night.
Learn more about the event here!
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